Direct Mail Mistakes

Most startups ignore direct mail, thinking it’s an archaic customer acquisition channel. It can work; companies do it for a reason. Start by avoiding these…

Sharing Pixels

Retargeting ads are effective, but they’re limited in scale to the people who’ve visited your site or used your app. Pixel sharing, on the other…

The upside of negative reviews

Negative reviews can actually improve checkout conversion. For context, reviews are a big deal: Negative yet constructive reviews can outperform your best positive review for…

Prequalify leads

Sales teams waste calls and emails on unqualified leads. That’s why it’s so important to prequalify leads, only giving the best leads the option to…

Top Chrome Extensions For SEO

I was a fan of Firefox until the day I started using chrome. I love chrome for various reason. One of the most important ones is that…

Speed up linux

Every time a file is read from your Linux ext3 partition it writes back a attribute to the file detailing the last access time. There…