On Twitter, you can grow your following, increase your brand awareness, and get website traffic by simply piggybacking off popular tweets.
Many marketers are too lazy to create a systematic process around this, but it can be worth it. Piggybacking helps to de-risk whether your tweet gets seen by anyone.
- Turn on tweet push notifications for the big Twitter accounts in your industry. When those accounts tweet something you think could blow up, jump in and be the first to comment.
- Specifically, have a process on-hand to quickly generate out a picture meme (e.g. Photoshop) or video meme (via Kapwing) to share.