Analysis of YouTube trending videos

We reviewed an analysis of every trending YouTube video from 2019. Here are some of our learnings:

  • 95% of videos took less than 13 days to appear on the trending list. The minimum number of views needed for a video to trend was 53,796.
  • Videos stay on the trending list for ~5.6 days after publishing. 
  • The top 3 categories for trending videos are entertainment (28.6%), music (14%), and sports (10.4%).
  • Videos posted on Saturday are the least likely to trend.

There are specifically some videos that do well despite no clear storytelling or having a lot of views upfront.

For an example, a video by a comic does very well despite it having a very low view count early on.

Here is the video