Analysis of YouTube trending videos
We reviewed an analysis of every trending YouTube video from 2019. Here are some of our learnings:
- 95% of videos took less than 13 days to appear on the trending list. The minimum number of views needed for a video to trend was 53,796.
- Videos stay on the trending list for ~5.6 days after publishing.
- The top 3 categories for trending videos are entertainment (28.6%), music (14%), and sports (10.4%).
- Videos posted on Saturday are the least likely to trend.
There are specifically some videos that do well despite no clear storytelling or having a lot of views upfront.
For an example, a video by a comic does very well despite it having a very low view count early on.
Here is the video