Direct Mail Mistakes
Most startups ignore direct mail, thinking it’s an archaic customer acquisition channel. It can work; companies do it for a reason. Start by avoiding these…
Analysis (6)
Sharing Pixels
Retargeting ads are effective, but they’re limited in scale to the people who’ve visited your site or used your app. Pixel sharing, on the other…
The upside of negative reviews
Negative reviews can actually improve checkout conversion. For context, reviews are a big deal: Negative yet constructive reviews can outperform your best positive review for…
Increase email performance by cleaning your list each quarter
We want you to delete contacts from your email list. Two reasons to remove inactive contacts from your list: So here's what you do: Once…
Piggy back on popular tweets to get brand awareness
On Twitter, you can grow your following, increase your brand awareness, and get website traffic by simply piggybacking off popular tweets. Many marketers are too…
Analysis of YouTube trending videos
We reviewed an analysis of every trending YouTube video from 2019. Here are some of our learnings: There are specifically some videos that do well…