Which pages to target for paid traffic?
Marketers often argue about whether it’s better to send ad traffic to product detail pages (PDPs) or dedicated sales pages. It depends. Here are three…
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Direct Mail Mistakes
Most startups ignore direct mail, thinking it’s an archaic customer acquisition channel. It can work; companies do it for a reason. Start by avoiding these…
Sharing Pixels
Retargeting ads are effective, but they’re limited in scale to the people who’ve visited your site or used your app. Pixel sharing, on the other…
The upside of negative reviews
Negative reviews can actually improve checkout conversion. For context, reviews are a big deal: Negative yet constructive reviews can outperform your best positive review for…
Prequalify leads
Sales teams waste calls and emails on unqualified leads. That’s why it’s so important to prequalify leads, only giving the best leads the option to…
Google Call-Only ads can increase conversion
Good at closing sales over the phone? Try Google call-only ads. They are text-based and link directly to a phone number instead of a website.
Increase email performance by cleaning your list each quarter
We want you to delete contacts from your email list. Two reasons to remove inactive contacts from your list: So here's what you do: Once…
Piggy back on popular tweets to get brand awareness
On Twitter, you can grow your following, increase your brand awareness, and get website traffic by simply piggybacking off popular tweets. Many marketers are too…
Analysis of YouTube trending videos
We reviewed an analysis of every trending YouTube video from 2019. Here are some of our learnings: There are specifically some videos that do well…
Top Chrome Extensions For SEO
I was a fan of Firefox until the day I started using chrome. I love chrome for various reason. One of the most important ones is that…
Speed up linux
Every time a file is read from your Linux ext3 partition it writes back a attribute to the file detailing the last access time. There…